The graphics of (counter)culture. A visual essay

Authors

  • Jaume Pujagut Bau, College of Arts & Design (Barcelona)

DOI:

https://doi.org/10.46516/inmaterial.v8.108

Keywords:

counterculture, alternative publishing, cover, history, comix

Abstract

Can the covers of magazines and publications explain a world? A time? A culture? A country? By visiting libraries, archives and newspaper archives we can find out many things about our past, reconstruct history, our history.

In times, ours, when we are subject to the dominance of the image through screens and devices of all kinds, this visual essay tries to tell a story from the covers, headers, illustrations and photographs of some of the magazines and publications that defined a specific period in the history of Spain, which has come to be called transition. For me, a history of (counter)culture, with two notable examples, Star and Ajoblanco.

Star (1974-1980) was a personal project of Juan José Fernández that began its jour- ney as a comix magazine –85% of the content was dedicated to this– and it ended up being a countercultural magazine that, in its last issue, number 57, dedicated only 20% of its content to comix. With a punk and apolitical spirit, the authentic under- ground magazine of the counterculture, with an impact in the main cities of the country.

Ajoblanco (1974-1980 / 1987-1999) was a collective project initiated by Pepe Ribas, Toni Puig and Fernando Mir. The publication brought together philosophers, poets, architects and artists with political and social content of libertarian and anarchist ideology. The countercultural magazine par excellence, which influenced the develo- pment of young Spaniards both in large cities and in towns and villages throughout the country.

Not forgetting other alternative proposals with limited distribution, a short life or specific interests such as Ozono, Nueva Lente, La Luna de Madrid, Barcelona, Under- guía, the publications of the Aiguadevidre collective, Alfalfa, Bang, Nosotros Somos Los Muertos (NSLM), Disco Expres, El Vibora, Madrid Me Mata, Sal Comun or un- derboletin Eina.

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Author Biography

Jaume Pujagut, Bau, College of Arts & Design (Barcelona)

After a childhood dedicated to playing football, he discovered the Beatles and the family environment led him to love paper, the smell of ink and graphic design. He writes about topics related to graphic design. Founding member of the Grrr collective and the collecti- ve promoting the Festa del Grafisme. In recent years, sometimes alone and sometimes in collaboration, he has participated in the exhibition Gráficas Ocultas (curator), the book Laus 05 for ADGFAD (project coordinator), the radio program Tendencias (Com Radio), Graphic Design with Mariscal (Off section), etc. He is the author of the book Gurus del diseño, volumen 1, (Bau, disseny publishing house), and Vinil-O (Graphic Communica- tion Foundation). He has also been a member of the board of directors of ADGFAD from 1997 to 2004. He listens to music (on vinyl), reads as much as he can (especially crime novels), browses El País every day and is a user and defender of public transportation, without forgetting his love for paper, the smell of ink and graphic design.

AjoBlanco

Published

2024-01-18

How to Cite

[1]
Pujagut, J. 2024. The graphics of (counter)culture. A visual essay. INMATERIAL. Diseño, Arte y Sociedad. 8, 16 (Jan. 2024), 72–99 p. DOI:https://doi.org/10.46516/inmaterial.v8.108.